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September 09, 2025

How to Monetize Your Winter Festival with Attractions

Planning a winter festival is exciting—but it also comes with the challenge of balancing magical experiences with practical budgets. The good news? Your attractions can do more than entertain—they can actually drive revenue and help your event pay for itself (and then some).

Whether you’re hosting a downtown tree lighting, a school fundraiser, or a corporate holiday party, here are creative ways to monetize your winter festival using synthetic ice rinks and inflatable attractions.


Sell All-Inclusive Wristbands or Passes

Instead of selling individual tickets, offer guests a festival pass that includes unlimited skating and and other all other attractions. Patrons love the simplicity, and you’ll benefit from higher upfront sales.

Example: $12 per wristband = 2 hours of skating + unlimited slides, mazes, jumps, etc

This model encourages guests to spend more time at your event and removes the friction of buying tickets attraction by attraction.


Create Tiered Ticket Packages

Offer different levels of access so guests can choose what works for them.

  • Basic Pass: Includes skating admission.
  • Premium Pass: Includes skating + slides, mazes, etc
  • VIP Pass: Adds perks like skip-the-line access, free hot cocoa, or a photo inside the SnowGlobe Live.

Tiered pricing increases average spend while letting you appeal to every budget.


Attract Sponsors with Branded Experiences

Your rink and inflatables make the perfect canvas for local sponsors. Think:

  • Company logos on rink fencing.
  • Branded sign in front of the Everest Climb & Slide.
  • A “Presented By” sponsor for the SnowGlobe Live on the custom backdrop!

These placements create visibility for businesses while covering the costs of your attractions.


Host Special Themed Nights

Draw repeat visitors with creative themes:

  • Ugly Sweater Skate Night
  • Family Glow Night (with neon lights on the rink)
  • Holiday Movie Night paired with skating and hot cocoa sales

Charge a small premium for themed experiences and add-ons. Guests will pay extra for novelty and memories.


Bundle Food, Beverage & Merchandise

Attractions bring the crowds—concessions and souvenirs bring in extra revenue.

  • Sell branded mugs or ornaments with the festival logo.
  • Partner with local food trucks or vendors and take a percentage of sales.
  • Offer combo deals (e.g., skate pass + hot cocoa + cookie)


Fundraising Made Fun

If you’re planning a community or nonprofit festival, attractions can be built into your fundraising model.

  • Sell “sponsor-a-skater” packages where local businesses underwrite admission for kids.
  • Use the rink or inflatables as the centerpiece of a silent auction experience (e.g., private skate party or SnowGlobe rental).

This makes it easy to tie fun with philanthropy.


Final Thoughts

When it comes to winter festivals, attractions like synthetic ice rinks and giant inflatables do more than wow your guests—they create opportunities for ticket sales, sponsorships, themed experiences, and fundraising.

The result? A winter festival that’s not only magical but also financially sustainable.

Ready to start planning? Submit a quote request here!