The Market Common in Myrtle Beach, SC is a 114-acre, multi-use site featuring fine restaurants, office/retail space, entertainment establishments, and residential properties complimented by beautifully landscaped parks, lakes and a public square – truly a modern urban village with a proud history.
Entice shoppers to The Market Common for holiday shopping & dining with a holiday favorite – ice skating. We wanted an ice rink that wouldn’t melt with our climate. Artificial Ice Events was a perfect fit and they managed the entire production. For the event, we advertised free ice skating vouchers for every $50 spent to encourage shopping/dining. We also used the vouchers to partner with hotels for special packages to encourage weekend travelers. The American Red Cross teamed up with us as well which helped with publicity.
It was a major success – 3,000 skaters in 2 weeks and over $15,000 raised for the American Red Cross. The publicity was tremendous with coverage in print, television and radio as well as the front cover of the Friday Kicks, a popular “things to do” section in our local newspaper. Our local NBC affiliate featured all day live coverage the day prior to the grand opening. Stores reported very positive reviews of the ice rink and our overall December sales increased from the previous year.